Data, Market, and Business Analyst
Helping Businesses Turn Data into Clear Strategies for Smarter Decisions and Growth.
Specializing in market intelligence, customer behavior analytics, and data-driven business strategy across fintech, leasing, and digital asset industries.
A versatile analytical skillset bridging market intelligence, business strategy, and data science.
Building dashboards and KPI reports that turn raw data into actionable business intelligence.
Identifying market trends, investor behavior, competitive landscape, and growth opportunities through structured research.
Building regression and ML-based models to forecast customer behavior, churn, and business outcomes.
Designing customer tiering models, behavioral segmentation, and retention strategies from contract and behavioral data.
Translating data insights into executive-level recommendations, workflow improvements, and strategic roadmaps.
Crafting clear visual reports and presentations that communicate complex findings to non-technical audiences.
Hands-on proficiency across the full analytics and visualization stack.
Building a track record across digital assets, financial leasing, and customer intelligence.
Business and Data Analyst
CTX-98 Co., Ltd | Aug 2025 - Present
Conduct targeted market and user research to identify demand for tokenized assets, investor behavior, and adoption trends within the digital asset ecosystem.
Design tokenization business models including asset structuring, token utility, and platform-based monetization strategies.
Build financial frameworks for tokenized offerings covering pricing logic, revenue streams, cost structures, and profitability projections.
Develop and implement go-to-market strategies translating market insights into scalable user acquisition and platform growth initiatives.
Analyze platform data and external market signals to optimize product performance and support strategic decision-making.
Data Analyst and Customer Relations Analyst
Kubota Leasing (Cambodia) Plc | Feb 2024 - Aug 2025
Conducted in-depth analysis of customer behavior, purchasing trends, and debt risk to guide decision-making across marketing, credit, and collection teams.
Built predictive models using logistic and Cox regression to forecast early pay-offs and re-leasing potential, enhancing sales targeting and retention.
Designed Tableau dashboards monitoring customer trends, debt performance, and credit KPIs with regular reporting to leadership.
Developed comprehensive customer tiering models and segmentation dashboards to improve targeted engagement strategies.
Collected and analyzed contract data to assess monthly payment behaviors, identifying trends and risk factors.
Engaged with customers directly to gather requirements and deliver actionable recommendations that improved service delivery.
Digital Marketing
Negocia Property | May 2021 - Jan 2022
Built marketing strategies and campaigns for the company's digital channels, managing budget allocation for content promotion.
Designed campaign artwork and tracked content performance to identify effective strategies and areas for improvement.
Selected work that demonstrates the intersection of data analysis, market research, and business strategy.
Customer analytics · Business intelligence · Strategic recommendations
Business question: How can a business identify high-value customers and develop more targeted retention strategies?
Sales analytics · Business intelligence · Strategic recommendations
Business question: What drives sales performance, and where are the opportunities to increase revenue and profitability?
Grounded in economic theory, quantitative methods, and practical business application across France and Cambodia.
Université de Franche-Comté, France
2022 — 2024
Specialization in quantitative methods for market analysis, data analysis for understanding data requirements and approaches needed to uncover and support behavioral solutions to business problems, and business analysis.
Lyon 2 University, France and Royal University of Law and Economics, Cambodia
2018 — 2022
Focused on economics and management principles with an emphasis on practical application in business environments.
Microsoft & LinkedIn Learning | Project Management, Business Analysis, and Requirements Gathering
Skill Development Fund & Coursera | In Progress